This weed has Snoop Dogg's stamp of approval. Brand identity, packaging, and website design for Snoop Dogg's line of medical and recreational marijuana-related products.
Leafs By Snoop Products: Here’s Where to Buy Snoop Dogg’s New Line of Marijuana
American rapper and actor Snoop Dogg dropped his new line of cannabis products, Leafs by Snoop, at a product launch in Denver, Colorado, on Monday. The Leafs by Snoop product is currently available for purchase at dispensaries in the Colorado cities of Denver, Garden City, Mancos, Cortez, Lakewood and Colorado Springs. Here’s a full list of those dispensary locations.
“Wherever my musical journey has taken me around the world, it’s beautiful to see how chronic leafs are a common source of peace, love and soul that connects us all,” Snoop Dogg wrote on the Leafs by Snoop landing page. “I’ve always been proud of our movement and have personally selected my favorite strains to enjoy. Leafs by Snoop is my way of sharing the experience I have with the finest quality cannabis one could imagine.”
Leafs by Snoop’s Flower collection includes eight strains: four indica-dominant hybrids, three sativa-dominant hybrids and one high CHD strain. According to a product video for the rapper’s new line, “Snoop Dogg personally selected all Leafs by Snoop strains for their aroma, taste, effect and bud structure.”
In the edibles department, Leafs by Snoop offers handmade, Fair Trade chocolate bars with activated cannabis oil and a selection of specialized edibles, including “Peanut Butter Gems,” gummy candies and fruit chews.
“It’s a true blessing that I can share the products I love so much with y’all today,” Snoop said at the event in Denver, Colorado, according to Merry Jane, a cannabis-focused lifestyle publication Snoop Dog launched in September. “From the flower to concentrates and edibles, it’s all handpicked by yours truly so you know it’s the hottest product out there. It’s the real-deal and you gotta get out to Colorado to try it first!”
Leafs by Snoop
Brand identity, packaging, and website design for Snoop Dogg’s line of medical and recreational marijuana-related products.
Animated version of the Leafs by Snoop logo.
Flower boxes come in various sizes and are labeled with colored stickers for different flavors.
1 Animated version of the Leafs by Snoop logo. 2 Flower boxes come in various sizes and are labeled with colored stickers for different flavors. 3 Flower boxes open to reveal the California Cool interior and selected quotes by Snoop Dogg.
Flower boxes open to reveal the California Cool interior and selected quotes by Snoop Dogg.
Flower boxes open to reveal the California Cool interior.
1/4 oz, 1/8 oz, and 1oz sizes of Flower.
The challenge was creating a brand that captured Snoop’s unique personality and style. At the same time, it was important that it appeal to a broad spectrum of users.
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Each sticker is labeled with instructions on how to use the product.
1 Each sticker is labeled with instructions on how to use the product. 2 A top-down view into the flower box showing the lid of the medical bottle.
A top-down view into the flower box showing the lid of the medical bottle.
There are six original flavors of medically and recreationally dosed cannabis chocolate bars.
The fresh, simple look of the packaging carries over to the website, which also features the cannabis paisley pattern, bright color palette, and faceted California photography, as well as images of the LBS packages.
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